Many studies have proven that radio is an effective medium for product
advertisements. People listen to the radio for entertainment, usually to listen
to their favorite music, news or talk show. Because people are familiar with and
responsive to this type of advertising message it is only natural to bring it to
the Internet.
If you are planning on including audio / music as part of your website or blog you need
to keep a couple of things in mind. There are basically 2 ways to offer music to
your visitors. Music downloads and streaming audio. Providing music downloads
will most likely cause you issues with copyright infringement so be very careful
before proceeding.
Many artists, musicians and record companies have lost millions in revenues
because of illegal offering of downloads.
Internet music streaming is most definitely the best way to proceed. Music
streaming does not allow download of the music files so the copyrights of the
artists and record label owners are protected and you stay clear of any
liability.
There are several ways to stream audio from your website or blog. You could
stream a radio program from your site or blog. There are free affiliate programs
available that allow you to stream their
radio content from your site.This means that your site will have new audio
content every time it is visited. What's even better is that the content is
being updated with little or no effort from you. All you need to do is to signup
with an Internet radio station and have the link embedded on your blog or
website.
Another way is to stream mp3s. You just need to upload your mp3files on a server
and add the files links to the pages. When the link is clicked the browser opens
a media player window and plays a file. Since the file is in mp3 format it may
also be downloaded. Downloading music files without the authorization of the
copyright owner is illegal. If you will be using this type of streaming make
sure that you have the appropriate permit to do so.
A third way to add audio to you blog or website is to stream music through
organizing playlists. Playlists are m3u files which if downloaded will not play
music if offline. Using this process is more complex but might be an option to
consider.
Here is a short instruction on how to do it.
1. Save your mp3 or wma file on the server. You may skip this step if you know
that the file exists on another server and know the link to that file. Make sure
that the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the file. Include the http:// and
the file extension. Repeat this step until you have included all the links to
the files that you would like to be included in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file on the directory where the music files are hosted or to
your server.
5. Open your html editor and embed the link to the m3u file. Through this, you
can also set if you want to have the playlist to autoplay if someone visits your
site of if you want your visitor to control playing the music. You can also set
the volume level.
After the code is embedded on the html file the songs in the playlist will be
buffered, streamed and played one after another when requested by a visitor. If
your playlist has several songs the user can skip forward or go back a song in
the playlist using the media player controls.
Doing this setup works for many website owners. Through this you can customize
the type of music being played on your site. You can even play recordings
related to your product in between songs to boost product awareness.
Back to Blog Home Page

Main Article Library
|
|
|
| Subscibe to our Newsletter Receive the Identity Theft Guide, a never before released comprehensive 39 page resource.. $49.00 value yours FREE for susbcribing |