In terms of export, Scotch whisky amasses approximately 90% of all export
sales combined in England and is a principle export commodity. This income is in
great part foreign currency. This trend has been followed since the turn of the
19-century as the value of overseas marketing was discovered.
Between 15-20% of all scotch whisky consumed in Scotland is first purchased in
Britain. Although the reason for this is unknown, they do not dwell on it since
their Scotch seems to be more popular in other countries. This is proven by the
fact that scotch whisky is within the top five export earners and makes a
considerable profit while making very large contributions to Britain’s foreign
exchange.
Approximately 200 markets are in the exchange for Scotch whisky with the
European Union being in the forefront vying for top spot with the United States,
Japan and other Asian markets following suit. The European Union is accountable
for at least 50% of all Scotch whisky sales with the other countries rounding up
another 40% or so.
A nine-year sales projection is in reserve of scotch stock maturing or already
matured. In 1996 the stock of matured scotch was sitting at 2,741 million liters
up a tenfold from 1945 at 247 million liters. The stock was higher in 1939 at
374 million liters. Obviously the Scotch whiskey market is predicted to grow
based on the amount of maturing stock.
It is a difficult trade dealing in stocks with a scotch manufacturer as they sit
and wait on maturing product, they cannot accurately gather information on what
the market years down the road will be for their product. The most significant
undertaking is the capital investment of maturing stock.
There is a very small portion of fine Scotch whisky that actually makes it out
of Scotland and into other countries. Matured whiskies as well as fresh fillings
are an enticing profit grabber; however the time it takes for this product to
turn over and give way to said profit makes this a risky endeavor. It is very
hard to determine whether or not the products value will hold in the future.
The value of these company’s finely distilled products is not likely to lose
appeal any time soon, although one never knows what the future will bring. For
Scotch whisky lovers, another drink is always in their futures.
Back to Scotch Whisky Home Page

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